Drew and Meredith Hitchmough opened Urban Alpine after years of working in the ski and snowboard industry. They met working at a ski shop in Whistler, and share a love for the mountains and skiing. Before opening Urban Alpine, they spent many evenings dreaming, brainstorming and chatting about what their own store would look like. In 2010, with a newborn and an 18-month-old, they took the plunge and opened the doors to Urban Alpine. Their vision was to build a ski shop that had more than just ski gear; a place with a thoughtfully curated product range to address mountain lifestyle in a different way. Living in the mountains is a way of life and Urban Alpine offers clothing and gear year-round for those living the mountain lifestyle. Combined, Drew and Meredith have over 40 years of experience in snow sports retail. You can genuinely see each of their influences in the store and their vision for a ski shop has become a fixture in Squamish.
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