Online marketing: a necessity for all local businesses Not so long ago, local business owners had a set of offline publicity options, such as advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many […]
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“Local business categories” are the terms that describe what type of business your company is. These are selected when creating local business listings. For example, a legal firm may select the business category “Criminal Justice Attorney,” “Personal Injury Attorney,” or “Law Firm.” It’s similar to the way businesses used to choose which section of the […]
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How to Implement a Review Acquisition Strategy Now that you’ve taken a look at the big picture of reviews and created your list of the most important review sites for your business, it’s time to get down to brass tacks: creating a strategy for getting local business reviews.This is where your ingenuity, perseverance, and creativity all […]
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Tips for Earning More Local Business Reviews A recent survey found that 25% of consumers only leave reviews if their experience was really good, and another 33% only leave reviews if an experience was really good or really bad. In other words, extremely positive and extremely negative experiences appear to drive most reviews. Taking this into account, the in-store […]
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Acxiom One of four primary data sources of local business data for all major search engines in the United States. See also:Infogroup, Localeze, Factual AdWords Google’s pay-per-click advertising program. See also: PPC (pay-per-click) age As it relates to domains, web pages, local business listings, reviews, citations, and other local SEO factors, age is believed to have some influence […]
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